When designing with the users in mind, we are required to design for specific groups of people, rather than for specific business requirements. For instance, a hospital examination system is most likely to be used by nurses, who are most likely to be females. An online pension system might mostly…
User centric design is all about putting the users first. Yet, most of our knowledge about users comes only when…
„Experience the journey to user-centric innovation in 5 simple steps“ this was the title of our workshop at the OOP…