What we can learn for our business applications from designing IT for the elderly

When designing with the users in mind, we are required to design for specific groups of people, rather than for specific business requirements. For instance, a hospital examination system is most likely to be used by nurses, who are most likely to be females.  An online pension system might mostly be used by the elderly, […]

UX with neuro-physiological data

User centric design is all about putting the users first. Yet, most of our knowledge about users comes only when users themselves report their preferences, which disturbs the inherent variable of interest – such as their current level of emotion, or stress level. What if we could use users’ existing data, to understand behavior, design […]