Kategorie

Strategy & Methods

Kategorie

User centric design is all about putting the users first. Yet, most of our knowledge about users comes only when users themselves report their preferences, which disturbs the inherent variable of interest „“ such as their current level of emotion, or stress level. What if we could use users“™ existing data, to understand behavior, design better interfaces and provide better UX, by capturing their subconscious processes? Today“™s IT products enable us to capture plenty of…